Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.

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Canva just upped their game, and yours, by adding a new suite of timesaving Pinterest templates that will provide you with just the right amount of pinspiration. With over 100 layouts, you’ll be able to create custom Pinterest images in a snap that will be repinned over and over. Remix them to suit your mood, topic or to match your blog. So many fabulous choices in your future!

Mastering the art of Pinterest images has never been so easy using Canva’s templates but there are a few steps to take after you create your image to ensure that you’ve optimized your masterpiece.  I hope this information helps you gain traction with your Pinterest account and brings traffic back to your blog or website.

1 Create Lasting Content

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Pinterest images have the longest lifespan of any social media platform so it’s worth your time to create something you’re proud of. This is key to blog traffic that keeps coming. On Twitter, a tweet has a short lifespan of about twenty minutes, a Facebook post is lucky to survive the newsfeed for two hours and I’d guess that Google+ is about the same. A pin on Pinterest can have traffic for days, weeks, even years after it was first pinned. Amazing, I know!

This pin was created over a year ago and gets a few repins every day with the current total being over 3,000 repins!  You can easily create a quick quote graphic with the new templates that will far outshine this graphic made in 2013 PC (pre-Canva).

pinterest quote

2 Size Matters

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On Pinterest, long, tall images command the show taking up the most visual real estate in the Pinterest feed. To create pins that generate action, Canva is creating images 735 pixels x 1102 pixels. While this size might not be optimal for your blog, you can create a pin on Pinterest with your custom graphic and embed your pin into your blog post. This creates an engaging invitation to repin your pinned article.

Steps to Pin a Graphic

  1. Add your custom Pinterest image with your branding and website on it.
  2. Add 100 – 200 words of text to describe your pin using relevant keywords. Remember people tweet directly from Pinterest so keep it concise and interesting.
  3. Add a link to your blog article or home page in the description.
  4. Edit the pin to add the link in the source.

3 Google loves Pinterest Images!

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Taking the time to create custom Pinterest images with proper titles can help build your website traffic. A recent guest on the Oh So Pinteresting Podcast with Cynthia Sanchez, Vernon Ross said that changing to larger graphics on Pinterest has increased his traffic by 15%. Individual pins and whole Pinterest boards can rank well in Google search. When you create your image in Canva, make sure you give it a great title that will help people find your content on Google.

4 Rock the Pin It Button

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Make sure your Pinterest images are ready for the Pin It Buttons.  Using Pinterest’s Pin It Button Chrome Extension, a little white Pin It button will hover over each pinnable image. You want to make sure you add a description on each image that you load so people can easily pin with one click.

5 Call to Action

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A call to action (CTA) is a little bit of text asking people to take a specific next step, it’s the action you hope will happen. From Quicksprout, “there is an 80% increase in engagement for pins that contain a call to action.” You can use a call to action to ask people to share a post after they read it.

A few other calls to action:

  1. Pin it for later
  2. Click here for your free download
  3. Register today
  4. RSVP here
  5. Sign up here

6 Build Your Brand

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Include branding on each and every graphic that you make for Pinterest. It’s very easy to do in Canva. Your visual brand is reinforced each time you repeat your brand’s colors, logo, and style building trust over time and people become more familiar with your visual message. Great branding communicates your message and brand personality. It may take a little practice to get used to adding your branding but the efforts will pay off over time.

We hope you’ll take some time to check out our new Pinterest templates and can’t wait to see what you create and pin. Happy creating!

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Written by

Peg Fitzpatrick
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Peg is the head of social strategy at Canva. She's a cross-platform social media passionista, writing on her own website as well as guest blogging for Canva. She's currently co-authoring The Art of Social Media with Guy Kawasaki. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels.

Someone bring her a grande skinny caramel macchiato stat or at least pencil in a nap on the schedule.

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