Build Your Brand: 20 Unique and Memorable Color Palettes to Inspire You


Colors are an excellent way to convey your product or express the unique personality of your brand.

We have created a suite of 20 different color palettes for you to use and implement to create unique color combinations of your own, that will represent your brand.

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01. Rich and Adventurous

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Rich and Adventurous

This unique combination is rich. Because orange represents activity, and blue is associated with water, it is a palette that could be easily used to represent adventure or sports goods.

02. Warm Antique

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Monochrome combinations are when different shades of one hue are used. The base color, often the darkest is applied with different amounts of brightness. This combination of brown shades is best used to symbolize an organic trade or untouched brand.

03. Waimea Waters

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Does your brand have association with marine or technology? Blue tones are traditionally related to these industries and make great combinations when applied with contrasting hues.

04. Tropical Punch

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Purple traditionally represents individuality, and orange is associated with adventure and enthusiasm. This combination is not only visually vibrant but also evokes a similar emotion from the audience.

05. Bolivian Beauty

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This combination is fairly desaturated. It consists of three central hues which sit fairly close to one another on the color wheel, combined a light and dark one which create great contrast for text or shapes.

06. Fall Collection

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This palette has a traditional or antique tone to it. This is a great combination to represent a product that is a little more refined or mature.

07. Very Venice

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Made up of warm and fruity tones, this palette is a contemporary choice. All colors contrast well against one another to make for easy text on background application. A zesty combination to portray fruit and vegetables.

08. Vintage Sundown

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These are subdued tones drawn from a warm sundown. This feminine palette is soothing and soft and would be well fitted to the health and wellbeing industry.

09. Marigold Mix

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Yellow is a traditionally considered a happy hue. It has an empowering effect and creates optimism, however also causes agitation as it’s a fast moving color. Use this palette for an uplifting response from your consumers.  

10. Nordic Woods

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This is a rustic combination of brown and blue based tones. When teamed together they make a masculine palette perfect for a brand aimed at a sophisticated male audience.

11. Green and Gold

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This palette includes colors drawn from nature. The addition of the color Golden gives the combination some nuance and creates a little more contrast between the hues, giving impact when applied as text over background.

12. Balearic Bounty

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Pastels represent femininity and have association with springtime. This powdery palette has tones reminiscent of candy floss, therefore a lovely combination for anything related to sweets or floristry.

13. Aqua Army

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The yellow tones in the swatches Honey and Army create contrast against the cooler bases of the other colors. This is a contemporary combination suited for products associated with a aquatic or water based beverages.

14. Siesta Hour

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This is a warm and rosy palette made up of a mix of fruity neutral tones and darker more intense colors. Warm and inviting, this combination is well suited to a brand in the food and wine industry.

15. Mellow Musings

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Just because a combination is desaturated, doesn’t mean that it lacks visual power. By combining very different hues, you can retain the contrast achieved with vivid colors even with more muted tones.

16. Afternoon Delights

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Usually blue based colors create a cold mood. This palette has been combined with two warmer tones (linen and raisin) to take the edge off. A modern combination for an interior or homewares brand.

17. Greek Salad

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These are solid hues that offset well against one another and create impact. The inclusion of a strong rich tone (tomato) from an opposing side of the color wheel.

18.

French Connection

Color Combinations - Insta (5)
French Connection

This tonal combination is a blue based gradient of colors. The Gunmetal and Cashmere swatches contain a hint of warmness which offsets against the coolness of the blues nicely. The combination of the two tones means that it’s gender-neutral. Great to use for wedding stationery or invitations.

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Serene Sakura

Color Combinations - Insta (6)

This clever creation combines cool and warm tones that are fresh and contemporary. A modern mix, this palette makes a great user interface combination. The application of coral tones is warming and inviting, providing a nice transition from the cooler tones.

18. Morning Mist

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Dense hues form a strong, masculine combination and the easy transition from swatch to swatch creates a calming effect. These colors are Analogous which means they sit near each other in the color wheel. The rich and dark tones would be well suited to the industrial or building industry.

A color palette is a fundamental element in the creation of your brand kit.

Use a color combination that represents your industry or the persona of your company to help your audience identify with. Your palette will also assist in building brand recognition through visual communication.


Poppie is passionate about helping people become better designers. As Canva’s Senior Graphic Designer, she’s responsible for many of Canva’s amazing graphics including the daily design tips on Canva’s social, runs educational webinars and workshops and recently authored a book – How to Create a Memorable Brand that Catches On. Got a design question? Ask her on Twitter @poppiepack.