Are you looking for free, but high quality social media icons that you can add to your website, resume, email signature, or business cards?
After you’ve created a visual brand identity, you don’t want to use just any old social media icon set. You need an icon set that matches your unique visual branding. One that doesn’t seem out of place in your design while at the same time jumps out to the user as a call-to-action (click me).
You need ultimate control over how the icons look. But you also need ultimate control over how much the icons cost. Enter this list of free (or nearly free) social media icons that are high quality, beautiful, and easy to use in your designs. No matter what your visual brand identity, you’ll be able to find at least one icon set that will work perfectly in your design.
Reasons to Use Custom Social Media Icons
You may be wondering why it’s important to have a customized (to your design) social media icon set. While you can skate by with the default icons that come standard with your website, you’re wasting an opportunity to extend your branding to create a cohesive visual experience. Here’s a few reasons why you should incorporate custom social media icons:
Consistent visual branding
Whether digital or printed, a visual brand works best when the smallest details are considered. You may not think that a 16px by 16px icon can say much, but when you step back and look at the design as a whole, the icon can either add consistency to your visual brand or interrupt it– there’s no middle.
A visual identity that considers every aspect of its presentation will inspire trust on the subconscious level. Why? Because you’ve taken the extra step to make sure that everything is perfect. Your audience will dig your attention to detail.
Gently nudge readers to your social accounts
Default social media icons can be jarring, especially when paired with your otherwise tailored visual identity. Incorporating your own custom social media icons can smooth the transition.
Ability to customize
Many of the icons we have listed below are customizable. You can add or change colors, shape, and orientation. Want to tilt your icon, apply a filter to it, or add a frame? Take your social media icons from cookie cutter to exactly what makes sense for your brand.
Places to Use Social Media Icons (along with examples)
So, where, oh where, should you put your social media icons for maximum impact? Let’s take a look at the best places to consider:
Visitors are most likely to look for your social media profiles on your sidebar. Add your social media icons on your sidebar here for a familiar reference point.
Add your social media icons to the bottom of your page.
About Me Page
Be sure to include social media icons on your About Me page.
Direct your future employers to your social media profiles (the ones you want them to see).
Move over fax, add your social platforms to your business card.
Add alternate ways to reach you via your email signature.
Best Practices for Using Social Media Icons
No matter how beautiful your icons, if they don’t stand out or you don’t give your visitors a reason to click, it’s a wasted chance. Here’s the two best practices you should consider with your social media icons:
Best Placement of Icons
There’s a lot of debate on the perfect place for your social media icons. For example, on your blog, should you place your social media icons before or after each post?
While there’s no one-size-fits-all for icon placement, you should consider placing your icons after each post, when visitors are most likely to reach out to you on other platforms.
For easy reference, add your social media icons in the sidebar. Most site visitors expect to see your social icons here. Also, don’t miss the opportunity to add your icons on your About Me page. If a visitor has made it all the way to your About Me page, they’ll definitely welcome the chance to find you on the social platforms that they may also use.
Give People an Incentive to Click
Don’t just place your social icons on your site and think that you’re done. If you really want to grow your social following, you need to give your visitors a reason to click.
Explain to visitors why they should click on your site. Giving even the simplest expectation can excite your visitors. Here’s an example:
How to Personalize Your Icons
Once you download your icon set, be sure to add tweak them to fit your visual identity. You may need to adjust colors, add a filter, or add text.
Choose the Right Color Scheme
We’ve talked before about choosing the right color scheme for your brand, if you need a refresher, be sure to check that helpful guide out. If you already have your color scheme, make sure your icons harmonize, too. There’s no right or wrong answers here. While it’s perfectly fine to go with the standard colors for each social platform, it may make more sense to tweak the colors to work with your site design.
Generally speaking, red is a color of attention and action. But if your branding is neutrally colored, having a set of red icons can stand out in the wrong way.
Simple and subtle is best for complimenting your visual branding. Go for a streamline one-color approach, like we did here on the footer:
Add finishing touches in Canva
Be sure to add the finishing touches in Canva. It’s easy to change colors or apply filters. We even have a ton of free social media icons you can use (and tweak).
List of 30 Social Media Icon Sets
So, without further ado, let’s dive into the best free (and nearly free) social media icon sets available. Be sure to check for usage, as terms can change:
01. Social Media Vector Icons
You’ll find over 800 vector icons in this pack, including glossy, rounded, polygon, and rectangular. All of the icons are based on a pixel grid, and are available in AI, PNG, EPS, SVG, and CSS formats.
02. Social Media Icons – Diagonal (Premium)
This textured set of social media icons on Creative Market includes nine fully editable vectors. You have the top social media platforms, including Facebook, Pinterest, LinkedIn, and Twitter.
03. Animated Flat Icons
Do you need an animated icon for your project? How about 16 of them? Each of these 16 icons come in various sizes, from 64 to 256 pixels. Download in Vector, PNG, or animated GIF.
04. Tonicons Free Social Media Icons
These social media icons are available in seven different styles, including flat, long shadow, rounded, and square. Size and colors can be edited in one click.
05. Free Social Icons Collection 24 style
Get free social media icons in 24 different designs from round and square borders to frameless sets.
06. 25 vector (SVG) icons by Jerry Low
Get 25 super sketchy icons that you can use for both personal and commercial projects. These hand-drawn icons are available in PSD, PNG, and SVG file formats.
07. 63 social icons
More hand-drawn goodness, this time in the form of 60+ social icons. This set comes in EPS, PDF, and SVG file formats and can be used without credit.
08. Native American Hand Drawn Illustrated Social Media Icons – 3 colors (Premium)
One of the most unique social media icon sets available, this beautifully illustrated doodle set is influenced by an Native American aesthetic. It comes in three colors and, while it’s not free, it’s worth the $8.
09. Social Media Icons – PNG + PSD Files – Pretty Chic Watercolor (Premium)
Another premium set, this one offers muted watercolor social media icons in five different colors. Choose from 195 PNG files.
10. Free Grunge Flat Social Media Icons For 2014
This flat social media icon set displays a gritty texture and comes in PSD files for easy editing.
11. 20 raster icons by S-Icons.com
Why does vector get to have all hte fun? Check out these 20 raster icons that are free for commercial use. The set includes 20 of the most popular social media platforms.
12. 40 Free Advanced Flat Social Media Icons (PNGs & Vector File)
Available in both AI and PNG file format, this colorful icon set is also available in a wide variety of sizes, from 72 to 512 pixels. This icon set is free for personal use only.
13. Ultra-thin Social Media Icons
Available in both Photoshop (PSD) and Vector (AI, EPS, SVG) formats, the Ultra-thin set includes 24 of the most popular social media icons. Attribution is required for free downloads, but if you buy the set for $3, no attribution is necessary.
14. Download Free Adobe Muse Icons
Available with 60 social media icons, this icon set includes all of the most popular social channels and some throwbacks (ICQ anyone?).
15. 230+ High Quality Shaded Social Media Icons | Free & Premium Version
Users have the option to download the free version for personal blogs and portfolios or pay the premium price of $17 for over 200 high quality icons. This set features icons that are available in 5 sizes, from 32 to 512 pixels.
16. Freepik Social Media Icons
From Freepik, this social media icon set is simple and subdued, and a great option for free. Attribution is required to use these icons on your project.
17. 20 Pen Sketch raster icons by S-Icons.com
For creative types, this pen sketch icon set contains 20 different types of icons with the original color.
18. 33 vector (SVG) icons by Tahsin Tahil
Lovely, flat, and slightly whimsical, this set of 33 vector icons comes in SVG file format and can be used for a variety of works. Link back is appreciated.
19. 20 Stamp raster icons by S-Icons.com
Who doesn’t love a stamp icon set? This set includes 20 raster-based images for all the major social media platforms and some less common, including Vimeo, Society6, and BuzzFeed.
20. Social Media Icons
Get close to 70 social media icons in multiple colors and sizes. Simply click on the text link to download the icon set in that specific color. Set also includes a blank icon for your own customization.
21. 31 raster icons by Divjot Singh
Free for personal and commercial use, this icon set of 31 raster-based social badges include a wide variety of social platforms, including Tumblr, Google Drive, Github, and Vine.
22. Retro Social Media Icons (Premium)
Available for $7 on Creative Market, this retro set includes 20 full color social media icons. The icons almost appear 3D-ish. Groovy!
23. Social media icons – watercolor text (Premium)
More watercolor up ahead. These elegant icons are the epitome of feminine chic. It include 70 buttons, such as Bloglovin’, Google+, and Good Reads. All icons are flattened PNGs with a transparent background.
24. Free Gold Social Media Icons
Everyone can use a little bit more glitter in their lives. Check out this gold glitter social media icon set that can add just the right amount of sparkle to your site.
25. 120 Hand Drawn Social Media Icons
Over 100 hand-drawn social media icons that are free for personal and commercial use, just as long as you pay with attribution.
26. Geometric Social Media Buttons
Get three packs of geometric social media icons for free. Choose from different colors (brights, pastels, and neons) and different sizes (32, 48, 64, and 128 pixels). You can also mix and match to find the right combination for your site.
27. New free icon set: Retro!
You’ll get 25 icons in 4 different colors. You have the option of 48 or 60 pixels. Icons include blog, addthis, PayPal, Behance, and DeviantArt.
28. 45 Subtle Social Media Icons
Flat, subtle, and perfect in every way. Download these icons for a clean, simple, and yet colorful look to your project.
29. Free Watercolour Style Galaxy Social Media Icons
These icons are out of this world beautiful. You receive these files in PNG file format at the size of 100 pixels. Icons include LinkedIn, Instagram, and Etsy.
30. Free Geometric Wireframe Social Media Icons
Last, but certainly not least, is this absolutely gorgeous set of wireframe, geometric social media icons. Attribution is thoughtful but not required.
What’s your favorite free social media icon set? Let us know in the comments below.