The Complete Social Media Image Size Guide: With Awesome Design Tips [Infographic]

It’s a lot of pressure to stay active across every social media platform, and it can be hard to keep up with the latest trends and techniques.

But like it or not, social media is here to stay. And entrepreneurs, business people, marketers, and others with a message to get out are taking notice.

Why? Social media can be an enormously useful tool in the business world. You can boost brand recognition and loyalty, connect with potential or current customers, advertise products and promotions, share helpful or inspiring content, and more. Best of all, getting started on these platforms is free and just requires an investment of some time and creativity — which can pay off in big ways.

It’s worth noting that sharing visual content on social media can be particularly effective for increasing engagement with your audience. According to HubSpot:

  • Facebook posts that feature photos account for 87% of interactions on the site. (Source: eMarketer)
  • Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without. (Source: Buffer)
  • Even tweets that only have a link to a photo or video receive a boost in retweets averaging 35% and 28%, respectively. (Source: Twitter)
  • In 2014, 70% of marketers planned to increase their use of original visual assets like infographics and memes. Visual content also ranked first among content types marketers want to learn more about. (Source: Social Media Examiner)

Plus, image-centric networks like Instagram and Pinterest have been growing by leaps and bounds. So there’s no better time to start creating your own social media images and graphics. With Canva, creating social graphics is a snap, with templates already sized to fit Facebook covers and posts, Twitter headers and posts, Instagram posts, Pinterest pins, Google+ covers, Tumblr banners and graphics, and YouTube channel art.

Above all – your first concern should be that your visual content is being seen how you intend it to — that the dimensions are right, so nothing gets cut off or stretched out of proportion.

But don’t strain your brain trying to remember how many pixels go where or scour each site’s help section for the information — instead, bookmark this page and use the infographic below as a cheat sheet for creating all your social media images.

Canva_social-media-image-sizes-infographic-2

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Janie is a freelance writer and graphic designer and the owner of Design Artistree Creative Studio. After college, she built on her background in art to explore design...and loved it. Now, she enjoys finding ways to combine the craftsmanship of traditional fine arts with the digital possibilities of graphic design.

11 Comments

  • Gerald Vandeveer says:

    Gotta Love it! Awesome little bit of info for anyone trying to design some social media goodies!

  • Thanks for sharing, great post! <3

  • Stefanie Kruse says:

    Thanks Janie for this great post! I totally love the cheat sheet <3
    There's one thing I frequently stumble upon: The Facebook cover photo is cropped on mobile devices to an estimated 3:4 ratio, and I haven't found a way to adjust my images so that they are displayed correctly on mobiles… Do you know the exact sizes and position of the mobile images or have some tips? For me the trial and error process is kinda unsatisfying…

    • Janie says:

      Hi Stefanie, thanks for your kind comment. I did a little research on your question about mobile cover photos, and found in Facebook’s help section that the dimensions are 640 pixels wide by 360 pixels tall on smartphones. However, because you can’t upload a photo just specifically for mobile use, you may have try a workaround such as this one that I found (and least until Facebook improves its design):

      “The trick to forcing the entire width of the image to be visible in the app is to allow more height than is needed for the desktop view. Facebook suggests a size of 851 x 315 pixels for our cover photos but the dimensions are different for the app and the image is taller. That’s why the sides get cropped off. So, if you create an image that is 851 x 475 pixels you can position the image so the top 315 pixels show on your Page when viewed on the desktop but the extra 160 pixels will show on the mobile app. The extra portion will provide a neutral space for your profile photo and page name without covering the important part and the taller image dimensions will force the full width to be visible.”

      I’m not sure how or if this will work, but it might be worth a try…

  • Very handy. Would be even better if that were provided as a downloadable .ai, .psd, or .sketch file. But I guess that would discourage using this Canva service and would defeat the purpose of this post. I also see that it’s like $120 Canadian for the full Canva app. Ouch.

  • ztudio says:

    Great! Thank you!

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