In graphic design, backgrounds are kind of like wall paint or wallpaper…
Get it right, and you have a nice backdrop that blends into and sets off an attractive space; get it wrong, and you get a glaring eyesore that distracts from the room’s carefully chosen furniture and artwork.
Though the background of your website, flyer, or social media graphic might seem like a relatively minor detail, you don’t want it to be the equivalent of a paint job gone wrong or a wild wallpaper choice, where viewers can’t focus on anything else.
So let’s look at some inspiration and walk through some techniques you can use to make the most of backgrounds in your design projects. While there’s nothing wrong with basic white or a solid color, we’ll be looking specifically at how adding some transparency to your backgrounds can be a useful, versatile tool:
01. Simplify a Busy Background
An illustrated or patterned background can add a lot of personality to your design. But it also has the potential to make it too busy or make text hard to see. The solution? Overlay a second, semi-transparent background on top.
Here, an event poster features a beautiful, vintage-style illustration in the background. But without that transparent white screen on top, the background might overwhelm the rest of the design, and the text (especially the smaller-sized parts) would be difficult—if not impossible—to read. Notice how the white part is opaque enough to tone down some of the details of the illustration, but transparent enough to let some texture show through. Most design programs allow you to adjust the level of transparency with an opacity setting, usually ranging between 0% (completely clear) and 100% (completely opaque).
As another example, the circular backgrounds on these postcards conceal a portion of the detailed landscape photography underneath to provide a simple, colorful backdrop for the typography. Which brings us to our next technique…
02. Make Text More Visible
Photography is a popular choice for backgrounds in both print and web projects—from product ads to website headers to social media graphics. But depending on the composition of the photo and qualities like color, brightness, etc., it may or may not be suitable for placing text on top.
This report features a series of transparent shapes layered on top of each other to create a background for the text (which, otherwise, wouldn’t have been visible on top of the detailed black-and-white photo underneath). That the red background shapes range in transparency from light to medium also produces an interesting visual effect.
As another example, the transparent white background on the following webpage makes it possible to place black text on top of a fairly dark photo.
But this technique works just as well with a reverse color scheme: a colored photo, dark transparent background, and white text.
If you’re looking for photos to use in your design projects, we’ve recommended a selection of free stock photo resources.
03. Create a Clean, Airy Appearance
When you can see through parts of a design, it can give the layout a sense of simplicity and spaciousness. For instance, the website design below has a series of barely-there background shapes that, when paired with clean fonts and an uncluttered layout, help achieve a minimalist style.
This series of catalog covers achieves simplicity in a different way, with transparent backgrounds in basic, primary colors as part of a pared-down layout with a single photograph and only a few pieces of text.
04. Direct Viewers’ Focus
Transparent backgrounds don’t have to cover your design from edge to edge or even form a solid shape. It’s easy to get creative with transparency — you can create cutouts or windows for viewers to look through, or play with your levels of transparency to draw attention to (or obscure) certain parts of a design.
Here, theatre posters combine colored transparent backgrounds and cut-out letter shapes to create effective focal points, helping viewers zero in on the main character in each poster.
And in this design, the orientation and placement of the transparent triangular shapes in the background guide your eyes right to the woman’s face as a focal point.
05. Show What’s Inside
For any design project that involves packaging or a container, a cover, or any other sort of enclosure, transparency can be a great way to reveal what’s inside or underneath, letting the product sell itself.
The magazine design below places its title typography on a completely transparent background. This gives the cover some extra sheen and a nice, tactile quality, enhancing the photo underneath.
As the next two examples illustrate, transparent backgrounds can be especially effective for food packaging. First, these simple “bean bags” show off the color and shape of what’s inside:
And this simple bag designed for a café called Voyageur du Temps (French for “time traveler”) doesn’t hide away the tasty baked goods inside, but takes advantage of the semi-transparent material to not only keep its contents visible, but also to add some branding as well as some extra visual interest with a pattern of vintage astronomical maps that ties into the time traveling theme.
06. Create a Layered Look
One of the benefits of using transparent backgrounds is that you can stack multiple backgrounds, or a transparent background with other design elements, to give your layout depth and/or create interesting visual effects by layering different colors, photos, or shapes.
This series of event posters juxtaposes portraits and symbolic imagery through transparency in the far background, but also features additional transparent background shapes behind some of the text. This layering of colors and design elements produces an overall effect that’s dynamic, high-contrast, and adds some nice depth to the layout.
As another example of layering, these designs combine photography, a transparent block of color, and a graphic pattern.
07. Let Some Texture Show Through
As the flip side of our first point, transparent backgrounds can cover up distracting details or, used slightly differently, let interesting textures add some visual interest to your design.
The following banner ad for a clothing retailer features a plaid textile pattern that shows through cutouts in the transparent background to form the main typography. But the texture is also slightly visible through the background, giving the whole design a cohesive look.
This next example involves some of our previous techniques, including making text more visible and layering. But the transparent green circle in the background also lets some of the interesting textural details of the photo behind it peek through as the two overlap.
08. Add Some Soft Color With a Gradient
Transparency also offers a lot of versatility in terms of adding color to your design. Compared to solid backgrounds, transparent ones can look much softer and more subtle when you’re after a splash of color that’s not quite so bold.
This design features a soft, transparent pastel color that creates a space for text on top of a photograph. Instead of a solid shape, the background is a gradient, with the opacity decreasing down the page and eventually fading to completely clear. Transparency and gradients pair together particularly well.
Here’s another example of transparent gradients used in a mobile app design. This time, the gradients involve shifts in color intensity, shade, and transparency for a more vibrant but still somewhat subdued approach to colored backgrounds for text.
09. Get Creative With Blending Effects
Many design programs offer blending modes or tools that allow you to creatively blend and layer colors, photos, or other elements to create various visual effects using transparency and other settings. This method often combines some of the other techniques we’ve already discussed, like layering, working with textures, and using photography.
This design features a layered background composed of a digital collage of old photographs, paper textures with handwriting on them, ink blots, and subtle swashes of color for a lively, vintage-style composition. That the combination of so many design elements is interesting rather than overwhelming is due in large part to the varying levels of transparency that help all the pieces blend into a harmonious whole.
The backgrounds in the designs below focus mostly on how colors blend and interact with each other. This type of color blending is a popular use of this type of effect.
10. Reinforce Branding
Backgrounds don’t have to be afterthought in your design projects. In fact, you can use them as one more way to drive home a company’s identity or style with things like brand colors or other recognizable visuals.
For example, this concept project imagining a new design for Google’s annual report integrates the brand’s signature vibrant colors using transparent background shapes.
The following website design takes a similar approach, pulling both colors and geometric shapes from the company’s logo to create transparent backgrounds and graphics.
11. Point Out Areas of Emphasis
Transparent backgrounds, especially ones featuring eye-catching colors, can also form a backdrop to highlight important text or other design elements.
This advertisement graphic uses a transparent red banner that really stands out against the black-and-white color scheme of the rest of the design and highlights the special offer being promoted.
This design also uses transparent red shapes (a common color choice for attracting the eye) to selectively draw attention to certain areas of the website.
12. Create Clever Compositions
Lastly, a more general tip: just be creative! Transparency and opacity setting are extremely versatile tools that can create all kinds of interesting effects in your projects, so experiment with their capabilities; you might just come up with a unique design solution.
To wrap up our showcase, let’s look several examples that use transparent backgrounds as part of creative, visually engaging design compositions.
First, a book cover concept that does a lot with very little. Notice how a simple transparent blue rectangle represents the ocean and interacts with the title typography to suggest a menacing shark fin rising above the water.
Next, the transparent background in this alternative poster for a classic movie musical is serving multiple creative purposes at once: it highlights an iconic moment in the film; provides a backdrop for the white title typography; and symbolizes falling rain, which alludes back to the title — all these combining with the other design elements to create a clever, compact composition.
To continue the cinematic theme, on to some film festival posters. These designs feature transparent circles that add a splash of color to the background. However, they also highlight the differences between the two opposing images with contrasting hues, while simultaneously uniting them with a common shape.
That’s a Wrap
Feeling inspired? We hope this showcase of designs has helped you see the potential that transparent backgrounds offer for your design projects. From color to composition, they can prove a helpful solution to keep at hand in your design toolbox. Now it’s time to put them to use—as always, happy designing!
Need even more inspiration for your design backgrounds? Check out some of our other articles: