Build a Brand Kit
- The importance of consistency when it comes to branding
- Why you need a style guide to be consistent
- How to put a brand kit together in Canva
Whether you have one or 100 employees working with your brand it, should always have a consistent look and feel. This is where your style guide comes in a style guide, in a single source of truth.
It clearly explains how you will communicate visually including everything from your font formatting to your color coding.
To make it super clear, include examples of how things should look and how they shouldn’t.
In Canva, you can translate your style guide to a brand kit, add your brand colors, upload your brand fonts and of course your logo. Then, you can create branded templates that deliver consistency across everything from business cards to presentations, to Pinterest posts.
This way, your brand will hit the mark every time.