Branding your business
Lesson 12

Evolve your brand

Branding design course - Evolve your brand - Jason Little

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  • It takes time to build your brand presence
  • Brands should evolve over time
  • The importance of following through on your brand promise
You have your brand. Congratulations!
Use your purpose to hold yourself accountable.
Use your design elements to communicate to the world and your style guide to keep your employees on the same page.You are ready to hit the ground running.
But the fun doesn’t stop here.Evolve your brand.

So, when you’ve got your brand, you’re creating a foundation set of assets and style, and you’ve ticked all these boxes off – this is who we are now.

But a big thing that happens is time.
If you get all the base elements right, and the right personality in your brand, then you have this opportunity to do whole lot of things without being constrained and yet people will go “that’s that’s my brand, that’s who I love, that’s what I expect from them”.

The brand you’ve created so far is a great foundation.
But it doesn’t have to remain set in stone.
You want a brands that can evolve as your company does and as culture does.
It should be a living, breathing set of principles, just like the people who use it.

You can determine which element should be locked, like your logo.
But be open to the idea that other elements may need to adapt over time to stay relevant.

The world’s most loved brands are created by relationships that are built over time.

It took time for Nike to stand for “Just do it” or Apple to be associated with beautiful design.

If you consistently follow your brand purpose and deliver on your promise, your brand will eventually be associated with an idea or an emotion in the minds of your customers.

Your brand will take time to grow, so this is not the end, it it is just the beginning.

Now, you know how to build your brand with Canva.

Thanks for watching.

Branding your business Lessons

01 – What’s a brand?
02 – Start with purpose
03 – Find your tribe
04 – Add some personality
05 – Give it a name
06 – Design your logo
07 – Find the right font
08 – Mind your tone
09 – Connect with color
10 – Style your imagery
11 – Build a Brand Kit
12 – Evolve your brand