Find your tribe
- How to focus on your target audience
- How to understand, and learn from, your audience
- How to earn trust
So. You’ve just come up with the next big thing.
Of course, you want to get it out there as quickly as possible.
But not so fast. Before you start building your brand, you have to know who you’re building it for.
You’ve got to find your tribe.
So I think before you start building your brand, it’s incredibly important to understand who you’re talking to, what they need, what their unmet needs are, what their pain points are. And by doing that you can build a brand that’s really going to be valuable for them.
I think a great brand has so much value for people and by making it perfectly designed for them, you’re going to have so much more impact.
You just can’t please everyone.
If you try to, you end up with a brand that’s watered-down without focus.
So narrow it down. Find your niche and you’ll find your tribe.
A good place to start is demographics, like age, gender and location.
Then narrow it down again. Talk to the right people, not just the easiest, like not just your mom.
Get to know them, understand their problems and desires, what makes them tick.
Share their real-world experiences.
Airbnb’s founders flew from San Fran to New York, to stay in people’s apartments for months, gaining valuable insights about
The more focused you are on your tribe, the more they will value your brand.
In return, they’ll choose it over others, pay a premium for it and spread the word.