Branding your business
Lesson 1

What’s a brand?

Brand design course - what's a brand - James Gilmore
Brand design course - start with purpose - Nathalie Smith -2
Up Next - Lesson 2
Start with purpose
  • What we mean when we talk about branding
  • Why branding matters to you or your business
  • How to deliver on your brand promise

Hi, I’m Cat, welcome to Canva Design School.

Brand. When you hear the word, what do you think of?

The colors of Google, the script of Disney, the bite out of Apple.
These are all brands we know and love.

But guess what: a brand is so much more than a logo.

What’s a brand?

I think, for me, it is a connected set of behaviors.
So, it’s how I speak, it’s how I communicate with others, it’s how I promote myself, it’s how I react.
When something goes wrong, what do I do to fix it?

When you have a problem, how am I there?
And in that sense, you know, a brand is a very human thing.
It’s very amorphous and more and more it needs to move into very different places of our life, so it might be how you talk to something like an Alexa, or the way the text is worded from your phone company, or an advert you see on the street.

It’s all of those things.

So,  you have an amazing business idea.
You’re ready to launch, but there’s one small problem: you need a brand.

Building brands can take a lot of time and money, two things most of us are short on.

Also it’s quite an abstract concept. If a brand is more than a logo, what is it?

Think of a brand as a promise to your customers.
The promise your business makes is unique.
It’s about what you do and why you do it.

Every aspect of your business from the inside out should deliver on this promise.

In this series, we’ll give you the tools to start up your brand and launch your business.

It’s not a complete guide to world domination, but you’ve got to start somewhere, right?

Thank you for watching Canva Design School, I look forward to seeing what you can create!

Branding your business Lessons

01 – What’s a brand?
02 – Start with purpose
03 – Find your tribe
04 – Add some personality
05 – Give it a name
06 – Design your logo
07 – Find the right font
08 – Mind your tone
09 – Connect with color
10 – Style your imagery
11 – Build a Brand Kit
12 – Evolve your brand