Take them on a journey
- Tell a story
- Bridge the gap between present and future
- Engage the audience’s imagination
Hi, I’m Cat and this is Canva Design School.
In this episode, we’re going to show you how to chart your journey.
The best way to engage the audience is to tell them stories. This is because our brains love a good story.
They activate our imagination and emotions much more than facts and bullet points do.
Storytelling is so critical to presentations and it certainly was when we were pitching Canva. So originally, my first slide was pretty much: this is our solution, this is the amazing thing that we’re going to do.
And I realized over many, many successive pitches that that totally wasn’t the right approach. What I needed to do was to explain the problem, explain the size of the market, explain why people care about it and then, like 15 slides in, I’m like, and this is the solution that we have.
And so, I think that storytelling journey is so critical. It’s to take people on a journey, show them the problem before you tell them why they should be caring about your solution.
A good story will engage your audience and motivate them to action. You’re probably thinking: I don’t know how to tell a story to save myself!
But try this simple technique. Imagine you are the audience’s guide, take them on a journey.
Start by explaining their present reality, then paint a picture of their future.
Show how your ideas bridge the gap between ‘what is’ and ‘what could be’.
If you chart their journey well your audience will emerge transformed and ready for action.
Thanks for watching, I bet you can’t wait for the next episode.