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Social media mastery

Learn how to tailor your content, track metrics and build your community so you can create beautifully designed social campaigns.
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Design-School-Social-Media-Mastery-Master-Social-Media

What makes social media so special? It's all about building relationships and growing communities of like-minded people.

1:21
Design-School-Social-Media-Mastery-Find-Your Focus

Each social media channel is different. Learn about the differences and which one is right for you.

1:47
Design-School-Social-Media-Mastery-Set-Your-Goals

Determine how to set your goals and track them with social media.

1:44
Design-School-Define-Your-Style

Create your own unique style and learn how to apply this consistently across all of your content types.

1:48
Design-School-Social-Media-Mastery-Make-It-Visual

Social platforms offer lots of ways to transform your message into engaging content.

1:24
Design-School-Social-Media-Mastery-Color-Contrast-Clarity

Find out how a beautifully designed social media post can help your content stand out from the crowd.

1:27
Design-School-Social-Media-Mastery-Master-Your-Videos

Video gets three times as many shares as text and images combined. The word is out: video is in!

1:52
Design-School-Social-Media-Mastery-Tailor-Your-Content

Every platform does things a little different, make sure your posts are the right size and your text is the right length.

1:44
Design-School-Social-Media-Mastery-Educate-Inspire-Entertain

Continually coming up with new ideas for content, that your community will love, takes some serious creativity!

1:58
Design-School-Social-Media-Mastery-Plan-Ahead

Learn about the importance of creating a content plan and how to generate content ideas.

1:34
Design-School-Social-Media-Mastery-Build-Your-Community

Show your community you value them by responding to comments effectively and building relationships.

1:46
Design-School-Social-Media-Mastery-Make-Your-Mark

Leverage your marketing channels by sharing your social media handles. Use small gestures to resonate with your audience.

1:36

The Experts

George-expert
George Redmond
George is a Director & co-owner at Wasamedia, and was instrumental in turning Wasamedia into an award-winning social media agency. She uses her excitement and enthusiasm to help communicate her clients’ stories in a compelling way.
Rodolfo-expert
Rodolfo Otamendi
Rodolfo is a social media and brand strategist at Example. he’s also a passionate photographer that loves helping brands leverage the power of social media through creative content.
Jacky-expert
Jacky Barker
Jacky is Canva’s resident social media expert - and leads the social strategy across all of Canva’s online communities. She believes social is a platform that should be used to bring people of shared passions and interests together.

Details

  • 12 lesson videos
  • 20 min

Overview

If you’re a business owner or just want to get your head around the basics of creating better graphics for social media, then this is the course for you. You’ll learn how to tailor your content, track metrics and build your community so you can create beautifully designed social campaigns.

What You'll Learn

  • The value of online communities
  • How to determine which channel you should focus on
  • How to determine your goals
  • How to make your post more visual
  • How to use storytelling in your videos
  • How to educate, inspire and entertain your audience
  • How to create a simple social media content plan
  • How to leverage all your marketing channels