Social media mastery

9,292 students

Find your focus

  • The differences between social media channels
  • Why you should focus on one channel
  • How to determine which channel you should focus on

Define your style

  • How to create your own look and feel for social media
  • How to keep your posts consistent
  • How to use templates for different content types

Color, Contrast & Clarity

  • Why beautiful social media posts matter
  • How to design a visually attractive post
  • How to leverage the three C’s – color, contrast and clarity

Master your videos

  • Why people are drawn to video content
  • How to use storytelling in your videos
  • How to hook your audience in the first three seconds

Educate, inspire, entertain

  • How to come up with new ideas for content
  • How to educate, inspire and entertain your audience
  • The importance of trying different types of content

Build your community

  • The importance of human connection in social media
  • Tips for building relationships with your audience
  • How to respond to comments effectively
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Make your mark

  • How to promote your content
  • How to leverage all your marketing channels
  • How to use small gestures to resonate with your audience
Lessons
01.Master social media
02.Find your focus
03.Set your goals
04.Define your style
05.Make it visual
06.Color, Contrast & Clarity
07.Master your videos
08.Tailor your content
09.Educate, inspire, entertain
10.Plan ahead
11.Build your community
12.Make your mark

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