Social media mastery
Lesson 6

Color, Contrast & Clarity

Up Next - Lesson 7
Master your videos
  • Why beautiful social media posts matter
  • How to design a visually attractive post
  • How to leverage the three C’s – color, contrast and clarity

How often do you scroll through your feed and suddenly have to pause, because that post is just so good.

A beautifully designed social media post can help your content stand out from the crowd. Let’s find out how!

Beautiful design always stops me in my tracks when I’m looking through the feed, whether that’s a standout color palette or amazing visuals it’s always going to grab your attention. But as a business once you’ve got their attention it’s really important to actually communicate the message you’re trying to show, otherwise there’s no value in that post. That’s why clarity is super important.

If you’re ready to take your designs to the next level,
Focus the three C’s – Color. Contrast. And Clarity.

Bright block colours stand out against the white page and grab attention.
So have fun with simple colours combos that are the right fit for your brand.

Contrast helps your designs pop out of the feed.
Try contrasting lights against darks – and create impact with SCALE.

Clarity matters, because the audience needs to understand your message at a glance.
Keep words to a minimum,
font size to a maximum,
and let the visuals do the talking.

Follow the three C’s and you’ll be designing posts that stand out from the crowd.

Social media mastery Lessons

01 – Master social media
02 – Find your focus
03 – Set your goals
04 – Define your style
05 – Make it visual
06 – Color, Contrast & Clarity
07 – Master your videos
08 – Tailor your content
09 – Educate, inspire, entertain
10 – Plan ahead
11 – Build your community
12 – Make your mark