Find your focus
- The differences between social media channels
- Why you should focus on one channel
- How to determine which channel you should focus on
Where do you spend most of your screen time – Instagram, Twitter, maybe Tinder?
We’ve all got our favorites.
But your personal favorite isn’t always the best platform to market your business on!
To reach your customers online, you have to go where they go.
Personally my favorite platform is Twitter, but I don’t always think that that’s the best platform to go with for business, you know?
It wouldn’t make sense if you’re, let’s say, a financial advising firm, for you to be on Twitter or even Instagram. You might just focus more on Facebook because it’s more of like a customer service type of platform.
So I think you have to take into consideration who are you speaking to what type of business are you promoting and then from there kind of look at the platform.
You might think, the best way to reach the most people, is to be on every social platform there is – right? But if you’re a workforce of one, this may not be the best use of your time.
On Instagram – #foodie has been used over 130 million times.
So if you’re about to open a hip new cafe, this platform would be a great place to start. That’s because it’s highly visual – and what better way to attract an audience that share mouth-watering photos of what they could be eating for brunch.
LinkedIn is the world’s largest network of professionals.
So if you’re a freelance marketeer and need to reach new clients, this would be a great place to start. Get noticed by posting informative content – that clearly shows just how much you know about the thing that you do.
Pick the platform that offers you the biggest opportunity first, and grow from there.