Social media mastery
Lesson 5

Make it visual

Up Next - Lesson 6
Color, Contrast & Clarity
  • The importance of using visuals in your post
  • How to visualize your content ideas
  • Tactics to make your post more visual

Every social channel gives you different ways and tools to vizualise your ideas.
Express them – with a tweet on Twitter – or a glimpse behind-the-scenes on Insta stories.

It’s all about visualizing your ideas in the most engaging way possible.

you need to think about the format that will best communicate your message. There’s so many different post formats and types out there now, I think it’s very easy to just pick something new and something innovative but you really need to think back to the objective of your post. What are you trying to communicate and what’s the best way for your audience to understand that.

Our brains love visuals.
We actually process images 60,000 times faster than words!

The good news is, social platforms offer lots of ways to transform your message into engaging content.

Infographic, poll, carousel – the possibilities are endless!
Are you sharing your latest exercise routine? Show a step-by-step guide with a carousel post!

Deciding on colors for next season’s activewear range?
Use an Instagram poll to put the choice in your customer’s hands!

Whatever the idea for your next post – get creative with tools you have at hand, and make it visual.

Social media mastery Lessons

01 – Master social media
02 – Find your focus
03 – Set your goals
04 – Define your style
05 – Make it visual
06 – Color, Contrast & Clarity
07 – Master your videos
08 – Tailor your content
09 – Educate, inspire, entertain
10 – Plan ahead
11 – Build your community
12 – Make your mark