Social media mastery
Lesson 8

Tailor your content

Up Next - Lesson 9
Educate, inspire, entertain
  • How all channels require different dimensions
  • The importance of tailoring your content to each channel
  • How to use Magic Resize to tailor your content

When it comes to social media – one size does not fit all. If you’re posting across lots of channels like Facebook, Instagram and LinkedIn, you’ll need to tailor your content for each.

If you want to look like a social media master, make sure your posts are the right size and your text is the right length.

So let’s say you own a small business, it’s it’s a restaurant or something, and you’re capturing content that you want to be posting on social media, there’s a lot of different angles and and types of content that you can get from the same scene.

So let’s say you let’s say you’re trying to capture a specific plate, you know, you could take like some close-ups, some faraway like table shots, some like panning videos and those are things that you can post like in different platforms at the same time so you have a little bit of everything instead of just getting the same square picture and posting it on every platform.

Every platform does things a little different – from the dimensions of your image, to the character limits of your text.

Twitter gives you 280 characters per tweet.
On Instagram, the world is your oyster.
Just make sure the words you use, complement the images you show.

When it comes to design dimensions, Canva is your guru.
All our templates are set to the right size so you don’t have to do the guesswork.

If you’re on Canva Pro try out Magic Resize.
Select the platforms you want to post to, and with one click, it’ll transform your one design into many.
Just like magic!

My top tip: keep important elements away from the edges of the page.
This way it won’t be cut off once posted.

If in doubt, test it out!

Social media mastery Lessons

01 – Master social media
02 – Find your focus
03 – Set your goals
04 – Define your style
05 – Make it visual
06 – Color, Contrast & Clarity
07 – Master your videos
08 – Tailor your content
09 – Educate, inspire, entertain
10 – Plan ahead
11 – Build your community
12 – Make your mark