1. How to define your company vision and values

    The key to launching a successful brand is defining your brand’s vision and values. What values will your company uphold? What separates you from the rest? In this first lesson we’ll explore what makes your brand unique, and how you can channel that into a memorable branding strategy.

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  2. How to Build a Logo

    Logos are the visual representation of your brand – the face to the name. So you want to be sure that you create a great one. But where do you start? In this lesson we break down the ins and outs of logo-creation and get you on track to creating your own.

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  3. How to Build the Perfect Type Palette For Your Brand

    Type is a fundamental building block of any brand design. But building a type palette with the perfect combo of fonts can be tricky, so we’ve broken the process down. Learn how to choose, combine, and use the best fonts for your brand in today’s lesson.

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  4. 6 Steps to Build a Memorable Brand Color Palette

    Coca-Cola red, Facebook blue, McDonald’s gold – the right color choice can help make a brand iconic and memorable, so when building your own brand, picking a palette is an important task. In this lesson we’ll explore how to build the perfect palette and how best to use it to boost your brand.

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  5. Imagery & Graphics

    The right graphics and imagery can pull your brand together – so how do we find the right ones for our brand? In today’s lesson we’ll explore how to build a beautiful portfolio of images and graphics and how best to use them to promote and grow your brand.

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  6. Brand Applications

    Now that you have the fundamentals of your brand, now comes time to put it all together. In this lesson we’ll explore the brand applications that you need to create, from business cards, to flyers, letterheads, even infographics, with some free editable templates included too.

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  7. Getting Your Brand Social Media Ready

    When it comes to branding, having a thoughtful social media strategy is a must. But where do you start? In this final lesson we explore how, where, and when to post to social media, how to design your profiles, and what types of content are best for you to create.

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